Amazon.co.uk logo, Feb 2014

Amazon.co.uk logo, Feb 2014

If you want to start a ready-to-read collection of books at home you should make use of online book sellers. I would recommend the American e-commerce company Amazon (*1994). Not only does it supply fast and cheap brain food, it also constantly suggests new titles for your infinite shopping list.

The more time you spend in the online shopping centre, the better Amazon’s next tip gets. Thanks to the software engineers at Amazon, the algorithm of the website proves to be very capable of matching its suggestions with your likings. It works no different from an Online Dating website. Its  recommendations might appear to be of interest for you, but ask yourself whether you actually have the time a book deserves before you press the order button.

Almost every author works for months, if not years, on a piece of writing. With each work he gives away its utmost blood, sweat, tears – and the most useful for you are his personal insides. As the writing process takes over all of his spare-time and thinking the author always knows the subject of his humanistic work inside out.                                                                                                                                   But in comparison to the business giant Amazon he only gets credited, which basically means to finally getting paid a moderate sum of money for his long-term work, if he has succeeded in transforming his personal opinion into a generally applicable argument, which then fruitfully transmits his mindset through the aid of paper or a digital screen.

The highest surplus value a writer gains from its activity can be picked if people voluntarily spend time on comprehending its way of thinking, and start to criticise his work. But even if someone is willing to scan the work by someone else, the amount of time he invests is not comparable to the duration of the writing process.

Hence, if people don’t have time to read a whole book from page one to the final end, why do they still insist on that books bring arguments forward? Why not simply sum up the content of all books within the length of a short newspaper article by making use of facts instead of radical arguments?

… ups, that already exists in the form of daily news.

As everything has been written before, the same arguments remain relevant in our contemporary context. The only factors that alter the proposition of previous arguments are the conditions into which they are embedded. It is politics, economics, the mass media and technology which alter our society.

So why are you trying to read as many books as possible? Maybe because you are too over-zealous and don’t know what else to buy with your earned pocket-money? Pre-reading books on Amazon, hoarding paper books at home, and spending too much money on them is however not beneficial for your reading habits. So, at least be honest to yourself and ask how much time do you have for finishing a book, or a newspaper. Doing so will show you how much value a written work has for you.

Personally, I used to spend much more time reading and carrying the same book around with me than I do now. Although I read a lot more now, I feel like as if I forget many details straight away. Simply because accessing books has become very easy; for example, I go to Google Books and type in the title of the book I would like to read. Google, however, forces me to skip pages and to stop reading; and even worse than the downward sloping curve of neglect, which sets in after having reading too much and too quickly on different things at the same time, I have lost my emotional affiliation with authors and their works. Oh, but wait – I think this is what people call  technological process of life.

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